Startup Chile Week 3: Finding a Routine

Three weeks in and our 5th round cohort is beginning to settle into a routine. Truthfully, the first two weeks here are not about work because you are busy setting up everything you need to operate as a business here in Chile: bank accounts, accommodations, visas, identification cards, phones, etc.

Startup Chile has been an enormous help in facilitating many of these interactions (especially the ones that deal with government) but it's still tedious work. Finding housing was/is a challenge to many. Pete and I were a few of the lucky ones that found housing right away. And until you get this sorted out it's difficult to concentrate on work.

But this week we did indeed get down to work. 

As part of the program we get co-working space at Centro Movistar Innova (acronymly known as CMI). It's one of those walk-in-and-sit-down-wherever-there's-space kind of places. I'd never worked in a co-working environment before so I was curious to see what it would be like. Turns out I love it.

This is our office for the next six months.

It's a 25-minute walk from home. The internet is fast, there's free coffee/tea/water, and cookies & medialunas to power the 3pm munchies. CMI is also where events  like weekly pitch training or meetups happen so it's super convenient. 

Free food makes me happy.

Some people find it too loud here but for me it's just about right. Louder than a library, but quieter than a library full of engineers (I used to work in one so I know). 

We've been working out of the office Monday to Friday (it's closed on weekends) 9ish to 6ish (it's open 8-8), going home to eat and then working a bit more in the evening. I always thought that some day if I controlled my own schedule I would do something slightly unconventional like taking a weekday off (Wednesday + Saturday) instead of the weekend.

I haven't had a chance to try this schedule out yet. I'm so used to the Monday to Friday grind, it will be hard to snap out of it. But I think it will be worth trying. Fridays have generally been less productive for me and being down here is no exception. I'm simply tired by the end of the week.

To some entrepreneurs, taking two days off a week is crazy. But for me the problem is not lack of time, it's lack of energy or lack of routine. Working shorter hours also forces me to procrastinate less. Check out Treehouse and 37signals for how they chose to take 3-day weekends.

Weekly Summary

This week we finalized our logo and Pete started working on wireframes. It's awesome to see the product in our heads coming to life. Thinking through the architecture has been challenging but very interesting for my librarian brain. We're getting to close to defining our MVP.

We have just three weeks until our second internal demo day. This is important as the top 20% of startups get to participate in monthly mentor sessions, which translates into more dedicated resources to help you succeed as a "high potential" startup. This means they will select 20 out of 100 startups from our cohort. Half of our cohort arrived one month before us so they have a head start!

This week I also finally got to do some regular exercise. I went climbing and played soccer. Just like home! It's great to bring the sports you love with you. I'll have to take a picture of our "field" for next week's blog. I've never played soccer on pavement before!

High of the week: We have a logo we love, love, love!

Low of the week: I got a bit homesick on Friday. It doesn't matter how independent you are. It's tough leaving your other half behind. 

Lesson learned: Actually do the thing you said you're going to do, because that thing you said is a smart thing.

Write code. Talk to users. Exercise.
— Paul Graham

I actually put these words on a "What we're going to do " slide during our intro pitch. Pete's job is to write code. Mine is to talk to users. And we are both responsible for taking care of our bodies so our minds work properly. 

This is much easier said than done. What I'm starting to understand is that working as an entrepreneur is very different than any job I've had. At any given moment there's something that needs to be done so it's easy to get distracted doing and thinking about many other things that are not the most important thing. So I need to get back to my main task: talking to users.


Want to learn more about what we're cooking up at My Elephant Brain?

Follow us on Twitter.

Like us on Facebook.

Join our email list.

Startup Chile: Week 2​

Time is flying by fast.

We managed to get ourselves set up on Microsoft Bizspark, and set up Twitter, Facebook, and a Tumblr blog. Now my job is to get content into each of these social streams. It's never too early to start marketing, right?

We also got started on a fun project of creating a logo for My Elephant Brain. I decided to use 99 Designs since a former colleague of mine had been pleased with results from it. We chose the silver package for $499 which promised 60 designs and better quality designers. After launching the contest we noticed that we probably could have gotten away with the bronze package for $299. This promised only 15 designs but the contests we saw had many more submissions than that.

The design contest is seven days long. You start by filling out a simple design brief to describe your product and share your tastes and preferences for the design. For four days, designers then submit logos based on the design brief. Within 24 hours we had more than 30 designs. We rated a few and left feedback, learning what we liked and didn't like. At the end of this 4-day period we chose our favourite 5 designers and left them more feedback to tweak the designs. It's almost over now. Check 'em out below and see the rest here! 

The last step is to create a poll so you will all get the chance to vote for your favourite one!

Of course, Pete and I have veto power. :)

Last week was also a 2-day holiday on the Thursday and Friday so I ended up taking some time with friends who are visiting. We went rock climbing outside which was fun but I'm in poor shape after a couple of weeks off.

I also finally (after staying in three different places) moved into my final pad. There are a few things that need fixing (namely a broken toilet seat) but it'll do for six months. Here is the view from the rooftop. My walk to work is towards the tall building.

It's a bit smoggy today.

Weekly Summary

High of the week: Wine tour at Emiliana.

Low of the week: Last week's low was Emil getting pickpocketed. This week Christina had her purse stolen. They took it all in stride though, what a classy couple! :)

Lesson learned: Carry little cash, leave one debit card and one credit card at home.

Interesting thing: South Korean boy band CN Blue was at our hotel in Vina del Mar. So were many fans. It made breakfast interesting.  

Hear the screaming?

Startup Chile: Week 1

We've been in Santiago for one week now. So, what do I think so far?

Well, it reminds me quite a lot of Japan.

Busier, with more people.

Tiny apartments.

Some strange food. Like crazy hotdogs. 

And I'm a little bit embarrassed to say I ate this. Needless to say there was no picture of the item on the menu.  

I am calling this Santiago poutine.

It's all about the people

The program began on Wednesday. The best thing so far has been meeting people from absolutely everywhere: Thailand, Singapore, Azerbaijan, Romania, Peru, Argentina, Sri Lanka, India, and on and on.

There are a few Canadians here too which is nice.

On the first day everyone did a brief introduction about themselves and their startups. It's a mix of things (mostly web and mobile)  and there seem to be a few good ideas. Even more interesting are the backgrounds of the people here: Harvard and Stanford graduates, doctors, lawyers, VCs. But the best is Jeff, an American, who used to work at SpaceX. How awesome is that? 

Pitch time!

On Monday and Tuesday everyone did 5-minute pitches and we got to learn more about what everyone is working on. 

Peter and I decided on the Friday before to kill our initial idea, Fit with Friends. The main reason being that we saw revenue generation to be a major challenge. It's important to us to come out of this with some means of revenue otherwise the startup will die.

So I printed my file of ideas and Pete went through them, finding a few that resonated with him. We settled on My Elephant Brain. The name and URL finding took about an hour. It's an online memory game for remembering the names of people important to you.

We spent some time creating a slidedeck and I arrived Monday morning hoping to pitch on Tuesday. But of course we were scheduled for the Monday. So I did some frantic editing and cutting and moved our presentation position from 6 to 24 (thank you to Lavan from Pace4Life who moved his slot to Tuesday :)

Me explaining that we killed our initial idea. Thanks to Didi from Suitfly for the photo.

The pitch went pretty well. Peter and I both presented. I have in the past been extremely nervous speaking publicly, but I wasn't, which was great. We got some interesting feedback too. Already, others in the program are extending our vision of the product, which is a very cool thing. 

So, all in all, it was a great week! I'm super jazzed about our new idea and the program overall. And the 30 degree weather? Not bad at all.

Weekly Summary

High of the week: Registering My Elephant Brain.

Low of the week: My climbing friend Emil, visiting here with his wife Christina, got pickpocketed. :(

Lesson learned: Be prepared to pitch at all times.

Interesting thing: Three of us went looking for coffee during a break, and I said, "How about that place over there?" We went in, sat down, and ordered some food and drink. It turned out to be a Cafe con piernas. Piernas means legs. Enough said.